Presenting our *Members Only* Lunch & Learn series, new for 2019!

Make your lunch break a productive one, by learning from your fellow IBA Members! Bring your own lunch, and join us at Industrious Coworking at Broad & Locust for a new session each month. Space is limited – please contact us if you can no longer use your registration.

Session 3: Marketing with the Industry Formula

Believe it or not, there is a formula to market and sell your business in a way that fits your brand, utilizes and empowers your existing team and resources, and tracks results. Hospitality industry veterans Beth Lawrence & Nicole Morgenstern have successfully launched 8 businesses and achieved millions of dollars in sales for brands like Fogo de Chao, The Palm, Snap Kitchen, SPiN, and Morton’s the Steakhouse. They also believe strongly in collaboration over competition, and utilizing existing resources to the best of your team's ability. Learn tactics that can be replicated in your business to track initiatives, approach partners that make sense for your business (even if not on the surface) and measure success.

In this workshop, you'll learn ways to think outside the box when it comes to your sales and marketing initiatives, and confront and transform that pesky word, 'competition.'

March Lunch & Learn

  • Tuesday Mar 12 2019, 12:00 PM - 1:00 PM
  • 230 South Broad Street
    Philadelphia, Pennsylvania
    United States